Personal Branding Content Lead

Company Overview :

LXME is India’s first financial platform designed exclusively for women, empowering them to

take charge of their money through learning, investing, and community engagement. LXME

offers simple, jargon-free financial solutions and a vibrant community to help women achieve

financial independence.

About the Role :

We’re looking for a mid-level Writer + Strategist who can help shape and amplify the personal brand of LXME’s Founder . You’ll work closely with her to craft content that’s authentic, thought-provoking, and resonates deeply with women who are building their financial journeys.

What You’ll Do :

• Build and execute a personal branding strategy across LinkedIn, Instagram, and other relevant platforms.
• Write compelling thought leadership content, posts, speeches, and video scripts that reflect the founder’s voice and values.
• Conceptualize campaigns, collaborations, and storytelling themes that humanize finance and leadership.
• Track trends and insights to help position the founder as a relevant voice in women’s finance, entrepreneurship, and leadership .
• Collaborate with the design and video teams for cohesive content execution.

Who You Are :