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Business Analyst - CRM

Business Analyst - CRM

ConfidentialBengaluru / Bangalore, India
8 days ago
Job description

Job Summary

  • The Data, Digital & Coverage Platform Team (DDCP) unit, sits within the Corporate & Investment Banking (CIB) division, is looking to hire a Senior Business Analyst to join an established program that has been set up to deliver Customer Relationship Management (CRM) solution to frontlines sales teams. The program looks to transform our sales, marketing & servicing approach, to unlock new revenue opportunities and to support our top-line growth ambition.
  • The CRM Senior Business Analyst will support & drive the definition & implementation of pan-CIB transformation initiative CRM- Web & Mobile channels. Responsibilities include aligning the CRM Sales & Marketing roadmap to the overall vision & strategy set by the Chief Product Owner & to take up ownership of the CRM Sales & Marketing backlog.

Key Responsibilities

Strategy

  • Presents & leads sessions and requirement workshops based on Agile delivery methods
  • Defines, refine, socializes and tracks product roadmap for owned CRM capabilities together with Product Owners
  • Has knowledge of CRM products (desired D365) to make adequate design decisions & propose solutions to requirements based on industry & technology best practices
  • Has an appreciation for user experience & user journeys to design the most optimal experience
  • Drive adoption of product
  • Business

  • Knowledge of CIB business processes & products [preferred[
  • Processes

  • Support project team on commercialization of project deliverable such as user training, workshops & roadshows by helping design the agenda, scheduling meetings, logistics & materials when required
  • People & Talent

  • Support CRM team members with direct reporting line on their deliverable
  • Continually strive to share key relevant knowledge & learnings with others across the team
  • Provide design and or process specific coaching to new / existing members of the team
  • Risk Management

  • Manage all deliverables risk aspects & activities related to CRM owned processes
  • Ensure there is due diligence on vendor capabilities & service records when involved in evaluating vendors
  • Confidential information related to programme / project costs and resources must be handle in discreet & professional manner
  • Review & mitigate processes & business-related impacts with process, operational risk & CFCC owners as applicable
  • Governance

  • Adherence to policies & control standards, ensuring compliance and operation within risk tolerance and risk appetite
  • Maintain awareness & understanding of the regulatory framework in which the Bank operates and the regulatory requirements & expectations relevant to the role
  • Responsible for delivering effective governance within the deliverables & possessing the ability to constructively challenge relevant stakeholders and teams effectively
  • Ability & willingness to work through the details with relevant control functions in an open & collaborative manner to achieve the desired governance outcome within the bank's risk appetite
  • Work with global teams in Risk, Compliance & COO office to ensure adherence to the Bank's Risk framework, in the identification, assessment, mitigation, control & monitoring of risk.
  • Regulatory & Business Conduct

  • Display exemplary conduct and live by the Group's Values and Code of Conduct.
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
  • Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
  • Key stakeholders

    Internal

  • Frontline Sales - Client Coverage Senior Bankers, GAMs, RAMs, FAMs, TB Cash & Trade Sales, Market Sales, FSS Sales and Global Banking Bankers
  • Country / Regional / Segment CIB Business Managers
  • DDCP CRM and Sales Enablement Product Owners
  • DDCP CRM and Sales Enablement Hive Chief Product Owners
  • FAST - Commercialisation / Change lead & team
  • Sales Enablement Refinement Forum
  • Sales Enablement Hive Leadership Team
  • Sales Enablement Hive Squads
  • DDCP Frontline Application and Support team (FAST) MT members
  • CIB Process Owners and Process Owners delegates, where relevant
  • Risk Framework Owners for CIB Processes, where relevant
  • Legal, Audit and CFCC, where relevant
  • CIB DDCP MT, where relevant
  • CIB Business Head MTs, where relevant
  • Global Implementations Team
  • External

  • External vendors and suppliers, where relevant
  • Qualifications

    Our Ideal Candidate

  • 12-14 + years in digital & technology implementations, preferably in a large Financial services organization, handling complex implementations.
  • 6-8+ years' experience with agile delivery approaches (e.g. Scrum, SAFe), ideally working experience as a Product Delivery, Business Analyst, or similar role
  • Prior experience in managing change for a CRM platform is preferred, ideally experience mobile app implementations with AI-enhanced features
  • Keen understanding and appreciation of UI design & user experience
  • Understanding of wholesale / corporate banking products, processes, and an appreciation of the role of frontline and their needs would be valuable
  • Desired – Agile Business Analyst training / certification
  • Experience with dealing with emerging technologies, proofs of concepts, driving pilots, and product evaluations utilizing innovative sales engagement technology
  • Experienced with managing delivery with scrum masters, technical developers, and architects
  • Develop and maintain the product vision and roadmap with (C)POs, squads, and stakeholders
  • Experience in the analysis and understanding of business processes and needs to develop a Product backlog, feature backlog & User stories
  • Be a self-starter that thrives in the face of challenge, clearing obstacles with a resourceful and creative approach to problem-solving.
  • Strong intellect with superior analytical, problem solving and decision-making skills
  • Strong interpersonal skills with the ability to collaborate with multi-functional, multi-cultural, multi-product teams to achieve superior results
  • Strong communication skills – oral, written and presentation to explain complex or technical issues for a broad audience
  • Strong stakeholder management ability in handling wide ranging and senior stakeholders (across segments / product areas)
  • Comfortable working in agile, cross-functional teams and managing multiple initiatives.
  • Exceptional collaboration skills, strong team player
  • Skills And Experience

  • Knowledge of banking process
  • Analytical thinking and strong presentation skills
  • Addressing Frontline Needs – Products and Processes
  • Proficiency in Excel, PowerPoint
  • Knowledge of human centred design
  • Knowledge of mobile applications
  • About Standard Chartered

    We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

    Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

    Together We

  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
  • Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
  • What We Offer

    In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
  • Time-off including annual leave, parental / maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
  • Flexible working options based around home and office locations, with flexible working patterns.
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
  • Skills Required

    D365, Ui Design, User Experience, Powerpoint, Mobile Applications, Excel, Crm

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