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eCommerce Head - D2C & Marketplace
Unison International Consulting Pvt. LtdMumbai, India1 day ago
Job descriptionPlatform Excellence : Drive aggressive growth and business performance across the owned D2C website and mobile application, focusing heavily on Conversion Rate Optimization (CRO) and superior site experience. Retention & Loyalty : Strategically utilize data and CRM tools to build high-impact customer loyalty programs and personalized lifecycle strategies to maximize Customer Lifetime Value (CLV), critical for high-ticket home categories. Marketing Integration : Oversee the collaboration with performance marketing and brand teams to optimize user acquisition (paid media) and organic growth efforts. Strategic Oversight : Define the strategy for all major third-party platforms (Amazon, Flipkart, Tata CLiQ, etc.), ensuring optimal assortment, competitive pricing, and inventory health. Commercial Negotiation : Lead commercial negotiations with marketplace partners, securing favorable trade terms, visibility placements, and promotional opportunities. Operational Excellence : Ensure seamless daily operations, from cataloguing and listing health to efficient order management and last-mile logistics coordination. Team Leadership : Build, mentor, and lead a high-performing e-commerce team, fostering a culture of data-driven decision-making and continuous improvement. Cross-Functional Partnership : Act as the key liaison between E-commerce and core business functions (Merchandising, Supply Chain, Finance) to ensure accurate sales forecasting, inventory flow, and marketing alignment. Experience (Mandatory) : 10- 15 years of hands-on, progressive experience in E-commerce strategy and operations. P&L Focus : Proven track record of direct P&L ownership and successfully scaling a digital business unit. Industry Fit (Preferred) : Experience in high-involvement purchase categories such as Home, Lifestyle, Furniture, or other premium consumer durables. Skills : Strong analytical acumen, exceptional negotiation, and executive-level stakeholder management skills
Overview :
We are seeking a dynamic, results-driven E-commerce Head to take full strategic ownership and P&L accountability for our entire digital commerce presence.
This leader will drive the accelerated growth of our Direct-to-Consumer (D2C) channels while optimizing performance across all major marketplace platforms, specifically leveraging experience in the Home, Lifestyle, or Furniture categories.
Key Responsibilities & Strategic Deliverables :
Digital P&L Ownership & Growth Strategy :
- P&L Accountability : Own and manage the entire E-commerce P&L, defining ambitious revenue targets, optimizing marketing spend (CAC), and driving sustainable, bottom-line profitability across all digital channels.
- Strategy Formulation : Develop and champion the digital growth strategy, identifying key opportunities for market share expansion, new channel penetration, and technology adoption.
- Digital Transformation : Lead initiatives to enhance the underlying digital infrastructure, focusing on speed, seamless integrations, and a future-ready tech stack.
D2C Platform Optimization & Customer Lifecycle :
Marketplace & Partner Management :
Team Leadership & Cross-Functional Alignment :
Ideal Profile & Qualifications :
(ref : iimjobs.com)
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Ecommerce Marketplace • Mumbai, India
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