Channel Sales Manager | Leading Li-ion Battery Manufacturer

About Our Client

Our client is a leading manufacturer of advanced lithium-ion batteries and chargers specifically designed for electric vehicles (EVs). They are a key player in the rapidly evolving EV ecosystem, supplying high-performance energy solutions to OEMs and expanding their reach through robust channel partnerships.

Job Description

• Responsible for channel sales and the distribution network for Li-ion batteries across India.
• Build relationships with dealers and OEMs for Li-ion batteries and chargers for EV and solar applications related products.
• Manage and develop relationships with distributors, resellers, and other indirect sales partners to drive revenue and market penetration.
• Identify, recruit, and onboard new channel partners.
• Develop and implement channel sales strategies to achieve revenue targets and market share goals.
• Work with internal teams (sales, marketing, product development) to ensure alignment and support for channel partners.
• Track and analyze channel sales data to identify areas for improvement and growth.
• Provide regular reports on channel sales performance and forecasts, including Competition MIS.

The Successful Applicant

A successful Channel Sales Manager should have :

• Should have 8-10 years of experience in automotive batteries.
• Demonstrated ability to acquire, build, and deepen relationships.
• Proven experience in channel sales (Li-ion Batteries, EV Batteries & Chargers).
• Understanding of the EV ecosystem (chargers, batteries, BMS, inverters, etc.).
• Knowledge of lithium-ion battery technology, power electronics, and energy management systems.
• Ability to train and present to partners on product knowledge and sales techniques.
• Ability to analyze sales data, identify trends, and make data-driven decisions.
• Experience in B2B / B2C sales models.
• Ability to drive revenue and close large deals through indirect sales.
• Possess negotiation skills for partner margins, pricing structures, and target achievement terms.
• Strong interpersonal and communication skills to build and maintain relationships with partners.
• Ability to operate with minimal direct supervision.
• Qualification : MBA in Marketing, Sales, or Energy Management.