Specialist - Products (MSME)Confidential • Pune
Specialist - Products (MSME)
Confidential • Pune
30+ days ago
Job descriptionCommunicate with all areas of the company, including business / sales, credit, operations, technology, communication, compliance, and strategy. Work with credit counterparts to define product underwriting and release requirements. Work with marketing communications to define the go-to-market strategy, helping them understand product positioning, key benefits, and target customers. Serve as the internal and external evangelist for product offering, closely working with business / sales channels and key customers. Specify market requirements for current and future products by conducting market research, supported by ongoing visits to customers and non-customers. Prepare and execute the competition and market share strategy for the product line on an ongoing and proactive basis. Attend trainings as and when nominated for. Complete the exercise for goal setting and appraisals on time.
Business Financials
- Define market segment and ensure product processes are aligned to it.
- Organize product trainings for launch expansion and capacity building.
- Support business in portfolio retention and cross-sell / up-sell products to existing customers.
- Track and facilitate the portfolio for growth, profitability, and yield.
- Track and facilitate to improve market share by new customer acquisition.
- Analyze potential partner relationships for the product in the builder segment.
Customer
Internal Process
Learning & Innovation
Skills Required
market segmentation , Product Training, enablement , Release management
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Product Specialist • Pune
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