Channel Head - Lokmat Sakhi

About us :

Lokmat Sakhi is a lifestyle website dedicated to empowering women through engaging content. Our mission is to provide a platform that resonates with our audience's interests and aspirations, fostering a community of inspiration and creativity.

About the Role :

We are seeking an experienced Editorial Head for our lifestyle website or a Video Head for our Women Centric lifestyle-focused YouTube channel. The ideal candidate will have a strong background in video production and team management, with a passion for creating compelling content that engages our audience.

Prerequisites :

4 to 8 years of proven experience as an Editorial Head of a lifestyle website or as a Video Head of a Women Centric lifestyle-focused YouTube channel.

Fluency in Marathi (spoken and written) is a must.

Strong experience in leading video production teams, with the ability to manage multiple projects simultaneously.

Prior experience in team management with demonstrated leadership skills.

Proven track record of handling and growing video channels, including branded content execution.

Strong understanding of video analytics, audience behavior, and platform-specific content performance.

Excellent communication, client-facing, and presentation skills.

Responsibilities :

Develop and implement a comprehensive video content strategy that aligns with brand objectives, audience preferences, and market trends for Lokmat Sakhi Video.

Continuously identify emerging trends, formats, and themes in the lifestyle video space, translating them into innovative and engaging content concepts.

Create a strong brand identity through video storytelling, ensuring alignment with the company's tone, vision, and objectives.

Oversee the end-to-end video production lifecycle from ideation, scripting, pre-production, shooting, and editing to final publishing of the anchor team.

Develop and maintain a content calendar to ensure timely, consistent, and high-quality video output.

Collaborate with internal teams (marketing, social media, editorial, sales) and external partners (influencers, production houses, subject matter experts) to deliver compelling video content.

Lead the branded content production cycle including ideation, pitching to clients, execution of campaigns, and performance reporting.

Ensure all branded video projects meet creative standards while fulfilling client objectives and maintaining audience engagement.

Derive actionable insights and adapt strategies to optimize audience engagement, reach, and channel growth.

Stay updated with platform algorithm changes and evolving consumer behavior to ensure maximum visibility and impact.

Manage and mentor a creative team of video producers, editors, and content strategists.

Foster a culture of creativity, collaboration, and accountability within the content team.

Ensure smooth coordination with cross-functional teams to amplify content reach and engagement.

Required Skills :

Leadership and team management.

Content strategy development.

Strong communication skills.

Familiarity with social media marketing.