Performance Marketing Manager (Digital agency)

A Digital agency is hiring for the profile of Paid Media Manager (Client Servicing).

Location : Gurgaon

Experience : 3-6 years

Major Responsibilities & Deliverables :

• Have hands knowledge on Google, Meta and LinkedIn Ads
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Knowledge of Media Planning and Media Buying (suggesting relevant networks, platforms as per the client product line) Should have existing relationships in the market
• Working on media pitches inclusive of decoding the brief, strategy input and presentation making skills
• Campaign tracking, competition mapping, sharing insights and recommendations
• Maintain and develop relationships across the roster of clients
• Ability to present the data and handle client queries ,should have good communication skills
• Lead creative development and create motivating stimulus to get targeted population to take action
• Measure and report performance of all marketing campaigns, and assess against goals(ROI and KPIs)
• Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Brainstorm new and innovative growth strategies
• Align the company around the brands direction, choices and tactic

Key Competencies :

Skills Required

Media Buying, linkedin ads , Media Planning