Performance marketing specialist

About UsStar Software is a SaaS company specializing inIntelligent Document Processing (IDP)and AI-powered automation solutions. Our platform helps enterprises in industries such asmetal, steel, and manufacturingautomate complex documents like MTRs, Certificates of Analysis, Invoices, and more. We are scaling globally and looking for aPerformance Marketing Specialistto accelerate demand generation and customer acquisition.Key ResponsibilitiesPlan, execute, and optimizemulti-channel performance marketing campaigns(Google Ads, LinkedIn, Bing, retargeting, ABM).Drivepaid acquisition, retargeting, and pipeline accelerationfor SaaS deals with long buying cycles.Develop and manageend-to-end funnel tracking(TOFU → MOFU → BOFU → SQL → revenue).Understand and map theTotal Addressable Market (TAM), Serviceable Market (SAM), and ICPs , aligning campaigns with buyer personas.Build marketing motions across thebuyer’s journey (BOM) including awareness, consideration, and decision stages .Partner with sales onlead scoring, MQL → SQL handoff, and pipeline progression .Run A / B testing on ad copy, creatives, landing pages, and nurture workflows.Useattribution modelsto connect campaign spend to revenue outcomes.Benchmark against competitors to identify white-space opportunities.ManageCAC, LTV, Payback Period, ARR impactmetrics as KPIs.Collaborate with content marketing forthought leadership, case studies, webinars, and eventsthat feed into paid campaigns.Supportpartner / channel marketing campaignsfor ERP ecosystem players (Epicor, Acumatica, Invera, Dynamics, etc.).Technical Requirements3+ years ofperformance marketing experiencein SaaS, B2B, orautomation / AI industries .Strong hands-on expertise inGoogle Ads, LinkedIn Campaign Manager, Bing Ads, Meta Ads .Familiar withmarketing automation tools(HubSpot, Marketo, Pardot) and CRM (Salesforce, Zoho, Dynamics).Knowledge ofend-to-end SaaS demand generation strategy(from TAM sizing to revenue contribution).Deep understanding ofCAC, LTV, MRR / ARR metrics, funnel velocity, and payback period .Experience inattribution modeling (multi-touch, last-touch, data-driven) .Strong ability to align withsales and GTM strategy , ensuring high-quality MQLs / SQLs.Prior experience in companies likeRossum, Hyperscience, UiPath, Abbyy, WorkFusion , or similar SaaS scale-ups is a strong plus.Strongcopywriting skillsto speak to enterprise buyers (CFO, CTO, IT Directors).Bonus : Familiarity withABM (Demandbase, 6sense) ,BI tools (Looker, Power BI, Tableau) , andgrowth experiments .