GreySpace is an agency that focuses on developing brand equity. For this purpose we are looking for a performance marketer who is able to conceptualise, develop and execute strategies for our many clients across D2C, FMCG, F&B, Consumer Electronic, Real Estate and Startups.
This role grows into Brand Promotion Functional Head
Responsibilities :
- Comfortable in making & presenting annual, quarterly media strategy & plans.
- Develop and implement comprehensive strategies for biddable and non-biddable media campaigns
- Conduct detailed market research and competitive analysis to identify trends, opportunities, and audience insights that can drive campaign strategies
- Collaborate with cross-functional teams, including marketing, creative, and analytics, to define campaign goals, target audience, messaging, and performance metrics.
- Guide team into strategic decision making for optimizations resulting in campaign performance improvement
- Manage end-to-end campaign lifecycle, including budget allocation, bid management, ad copy creation, A / B testing, and conversion tracking.
- Monitor campaign performance, analyze data, and provide regular reports and actionable insights to stakeholders, identifying areas for improvement and optimization.
- Stay up-to-date with industry trends, emerging technologies, and best practices in biddable and non-biddable media.
Requirements :
Minimum 2 years of experienceBachelor's degree in Marketing, Business, or a related field (or equivalent experience).Proven experience in performance marketing, with a strong track record of successful campaigns and results. Proven track record of scaling brands from 1Cr+ to 10–20Cr+ in revenue, preferably in high-end D2C categories.Proficiency in digital marketing tools and platforms, including Google Ads, Meta Ads, Google Analytics, Excel / Google Sheets.Strong analytical skills, with the ability to interpret data and make data-driven decisions.Excellent communication and client management skills.Attention to detail and the ability to effectively multi-task in a deadline driven atmosphereCreativity and a strategic mindset to develop compelling marketing campaigns.Proficiency in managing moderate to large scale accounts in a variety of different business verticals.Only Applications through are considered for this role.