Plan, execute, and optimize paid search campaigns across Google & Bing.
Conduct keyword research, ad copy testing, and landing page optimization.
Monitor KPIs – CTR, CPC, CPA, ROI – to ensure campaign profitability.
Collaborate with analytics and creative teams to improve conversions.
Stay updated on SEM trends, bidding strategies, and platform changes.
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Campaign Specialist • palakkad, kerala, in
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