Media Campaign Optimization Specialist

About Us :

ROAS Digital is an innovative digital marketing agency that specializes in paid media, SEO, CRO, and creative services. As a Google Partner, we work with global brands to deliver high-performance campaigns. We're expanding our team and seeking a talented Paid Media Specialist with 3-4 years of experience to join our growing team. If you are passionate about paid media and are ready to make an impact, this role is for you.

Key Responsibilities :

• Develop, execute, and optimize paid media campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn, and more.
• Analyze campaign performance metrics and provide actionable recommendations to improve conversion rates, CTR, CPL, and overall campaign ROI.
• Work closely with creative, design, and strategy teams to ensure that campaigns align with business goals and target the right audiences.
• Conduct competitor analysis and market research to inform strategy and identify growth opportunities.
• Monitor and adjust campaign budgets to ensure cost efficiency while meeting performance targets.
• Stay up-to-date with industry trends, platform updates, and best practices in paid media to maintain a competitive advantage.
• Execute A / B tests, optimize ad creatives, and refine targeting to maximize results.
• Deliver regular reports on campaign performance to clients and provide insights for improvement.

Requirements :

What We Offer :

How to Apply :

If you're a results-driven Paid Media Specialist looking to make a significant impact, send your resume and portfolio to saravanan@roas.in

with the subject line

"Paid Media Specialist Application - [Your Name]".