Google Ads & Meta Campaign Specialist

Job Title : Google Ads & Meta Campaigns Specialist

Department : Digital Marketing

Location : Coimbatore / Onsite

Reporting To : Digital Marketing Manager

Job Overview

We're seeking a data-driven and creative Google Ads & Meta Campaigns Specialist with proven experience to lead paid media efforts across Google and Meta platforms. This role is pivotal in driving ROI-focused campaigns, optimizing performance, and crafting compelling ad strategies that convert.

Key Responsibilities

• Campaign Management :
• Plan, launch, and optimize paid campaigns on Google Ads and Meta (Facebook & Instagram)
• Manage budgets, bids, and pacing to maximize ROI
• Conduct A / B testing on creatives, audiences, and placements
• Strategy & Execution :
• Develop full-funnel ad strategies aligned with business goals
• Perform keyword and audience research to refine targeting
• Collaborate with creative teams to produce high-performing ad assets
• Analytics & Reporting :
• Monitor campaign performance using Google Analytics, Meta Ads Manager, and other tools
• Generate actionable insights and performance reports
• Recommend optimizations based on data trends and KPIs
• Innovation & Growth :
• Stay updated on platform changes, algorithm updates, and industry trends
• Explore emerging ad platforms (e.g., Twitter, LinkedIn) as needed
• Contribute to quarterly planning and performance reviews

Please share your updated CV to [HIDDEN TEXT]

Skills Required

Google Ads, Google Analytics