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Deputy General Manager Of Sales

Deputy General Manager Of Sales

Kings FoodtechPune, Republic Of India, IN
22 hours ago
Job description

The Deputy General Manager (DGM) – Ice Cream Division will be responsible for leading the end-to-end business operations of the ice cream division, ensuring profitability, operational efficiency, product quality, and market growth. This role demands strong leadership, strategic planning, and a deep understanding of the FMCG / dairy / ice-cream industry.

Key Responsibilities

1. Sales Growth & Revenue Achievement

  • Drive achievement of monthly, quarterly, and annual sales targets across all regions, channels (GT, MT, HoReCa, and institutional), and SKUs.
  • Ensure consistent growth in market share, volume, and profitability in line with business goals.
  • Develop regional sales plans and implement effective trade strategies to maximize product reach and sales conversion.

2. Channel Development & Expansion

  • Identify and onboard new distributors, dealers, and channel partners in untapped territories.
  • Strengthen existing distributor network through periodic reviews, incentives, and performance evaluations.
  • Ensure adequate product availability, visibility, and freshness across all channels.

    • 3. Trade Marketing & Promotions

  • Plan and execute seasonal trade schemes, visibility drives, and promotional campaigns in coordination with the marketing team.
  • Monitor ROI on trade spends and ensure alignment with sales targets.
  • Oversee in-market activation and ensure brand consistency at retail and point-of-sale outlets.

    • 4. Team Leadership & Development

  • Lead, guide, and motivate the sales team (Area Sales Managers, Territory Executives, and Sales Officers) to achieve targets.
  • Set clear KPIs, conduct regular performance reviews, and provide coaching for skill and career development.
  • Drive a performance-oriented culture with focus on accountability and growth mindset.

    • 5. Market Intelligence & Competitor Tracking

  • Continuously monitor competitor activity, pricing, schemes, and new product launches.
  • Generate actionable market insights and recommend tactical and strategic responses.
  • Identify emerging consumer trends and suggest new product ideas or pack formats to R&D and marketing.

    • 6. Demand Forecasting & Inventory Management

  • Collaborate with supply chain and production teams for accurate sales forecasting to maintain optimal inventory levels.
  • Minimize wastage due to expiry or spoilage by aligning production schedules with sales projections.
  • Monitor cold chain logistics to ensure product quality and shelf life are maintained.

    • 7. Key Account & Institutional Sales

  • Develop and grow relationships with key accounts, modern trade chains, QSRs, and institutional buyers.
  • Negotiate and manage annual rate contracts, joint business plans, and merchandising agreements.
  • Ensure on-time delivery and service excellence for key clients.

    • 8. Financial Discipline & Budget Management

  • Prepare and manage regional sales budgets including trade spends, manpower, and logistics.
  • Control discounts, schemes, and claims within approved limits.
  • Track and ensure timely collections to maintain a healthy credit cycle.

    • 9. Reporting & Analytics

  • Present weekly and monthly MIS reports covering sales performance, primary vs. secondary sales, and channel productivity.
  • Use analytics to improve sales forecasting, resource allocation, and market penetration.

    • 10. Compliance & Process Adherence

  • Ensure adherence to company policies, hygiene standards, and FSSAI norms during product storage and distribution.
  • Maintain compliance in pricing, invoicing, and territory management practices.

    • Qualifications & Experience

  • Bachelor’s / Master’s degree in Food Technology, Dairy Science, Business Administration, or equivalent.
  • Minimum 10–15 years of experience in the FMCG / Dairy / Ice Cream sector, with at least 5 years in a leadership role .
  • Proven track record of driving operational excellence and business growth.
  • Strong analytical, commercial, and leadership skills.

    • Key Competencies

  • Strategic Planning & Execution
  • Business Acumen & P&L Management
  • Cross-functional Team Leadership
  • Quality & Compliance Management
  • Innovation & Product Development
  • Stakeholder and Vendor Management
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    Deputy Manager Sales • Pune, Republic Of India, IN

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