Responsibilities
- Lead and mentor the market research team to achieve departmental goals.
- Design and implement comprehensive market research strategies.
- Analyze market trends and consumer behavior to identify opportunities and threats.
- Collaborate with product development and marketing teams to provide data-driven insights.
- Develop and present detailed reports and actionable recommendations to senior management.
- Manage relationships with external research vendors and agencies.
- Stay updated on industry trends and advancements in market research methodologies.
Qualifications
Bachelor's degree in Marketing, Business, Economics, or a related field; Master's degree preferred.Proven track record of designing and implementing successful market research strategies.Strong analytical skills with the ability to interpret complex data.Excellent communication and presentation skills.Demonstrated ability to lead and develop a team.Skills Required
Market Analysis, Relationship Management, Data Analysis, Excel