Pre-Marketing Executive

Apply for Pre-Marketing Executive

We are seeking a proactive and creative Pre-Marketing Executive to join our team. The ideal candidate will support pre-marketing initiatives to drive brand awareness, develop compelling campaigns and assist with lead generation efforts. You'll collaborate closely with marketing, sales and product teams to deliver effective pre-launch strategies.

Role & Responsibilities :

• Market Research & Analysis : Conduct and analyze market research to identify trends, target segments and competitor landscape.
• Campaign Preparation : Assist in the creation of pre-marketing campaigns content, email blasts, social media teasers and collateral.
• Lead Generation Support : Help develop and qualify leads through outreach, promotional materials, and engagement tracking.
• Content Coordination : Collaborate with the content team to align messaging and materials for pre-launch audiences.
• Performance Tracking : Monitor engagement metrics and campaign performance, providing insights for refining efforts.
• Cross-Functional Liaison : Work closely with sales, product, and creative teams to align on timelines, goals and messaging.

Preferred Candidate Profile :

Qualifications : Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline (or equivalent experience).

Technical & Professional Skills :

Experience : 1–3 years of prior experience in Publishing Services companies for books and journals with marketing support, campaign coordination, or a related pre-sales or business development role

Soft Skills :

Location : Preferably work from the office in Chennai, Tamil Nadu, India. However, we may also consider the ideal candidate from outside Chennai.

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Skills Required

Powerpoint, Microsoft Office Suite, Excel, Crm