Content Strategist (YouTube, Instagram & Podcasts)

Mission

Build and lead an independent content & media vertical that 1) scales our brand presence on YouTube and Instagram, 2) launches and grows a flagship podcast, and 3) operates as a service hub supporting our consumer brands with content strategy, production, distribution, and monetization.

12-Month Outcomes (What Success Looks Like)

• YouTube : Post consistently (weekly). Get a few clear wins—think 5 videos that really pop and a healthy lift in subs (2–3×) . Watch-time trending up and more people coming back because they like the format.
• Instagram : Run a steady Reels rhythm ( 15–20 / mo ). Aim for 4–5%+ engagement , a couple of mini‑viral Reels each month, and regular collabs that bring in fresh audiences.
• Podcast : Launch in the first 60 days , then keep it weekly. Hit your first 10k total downloads by mid‑year and land 1–2 paying sponsors by the back half.
• Revenue : By year‑end, the content engine pays for itself through sponsors, affiliates, and light product promos.
• Ops : A simple in‑house workflow that moves fast clear content calendar , quick title / thumbnail tests, and a one‑glance dashboard everyone checks.
• Team : A lean crew that ships (editor + designer / thumbnail + producer), with freelancers plugged in when and if needed.

Key Responsibilities

Strategy & Leadership

Production & Distribution

Growth & Monetization

Analytics & Governance

Ideal Candidate Profile

Must-have experience (screen-out if missing) :

Preferred backgrounds : Candidates from content / creative agencies who have helped build a content / media practice into a business unit (service line / P&L), and independent creators / consultants who have taken multiple brands from 0→1 .

Nice-to-have : Creator economy networks, newsletter growth, live-stream ops, social commerce, basic motion / graphics.

Tooling Stack (Suggested)

Skills Required

Scripting, monetization, Production, Storytelling, instagram , Youtube, Content Strategy, Analytics, Seo, Interviewing