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FREED - App Growth Strategist

FreedGurugram, India

18 days ago

Job description

What You'll Do : .

(a) Performance Marketing & UA. Scale campaigns across Meta (Facebook / Instagram), Google UAC, YouTube, Display, and Affiliates, managing multi-crore monthly budgets.

Continuously experiment with audiences, campaign structures, and creatives to drive down CAC.
Run always-on creator partnerships and AI-assisted creative pipelines (UGC, vernacular, video variations).
Own and improve core funnel metrics : CPI, CPT, CPS, install-to-subscription-to-sale, CAC / LTV.

(b)Analytics & Attribution.

Set up and refine GA4, GTM (client + server), Branch, MoEngage for end-to-end funnel tracking.

Implement Meta CAPI, Google Conversion tracking, SKAN 5, and server-side attribution frameworks.

Build and monitor CAC / LTV cohort dashboards, funnel drop-off reports, and creative performance matrices.

Translate data into actionable insights for scaling or killing campaigns.

(c ) AI-Powered Marketing.

Use AI tools for creative insights, campaign optimization, and audience insights.

Automate reporting, bidding adjustments, and campaign experiments with AI / ML workflows.

Continuously explore new AI applications (predictive LTV models, AI-led personalization, automated A / B testing).

(d) Test & Learn Growth Mindset.

Run structured experimentation frameworks (stop / start / kill creative matrix, audience split tests).

Rapidly validate hypotheses : "What if we double vernacular content in Tier-2 cities?" - How much incrementality will we observe.

Balance speed with rigor : scale only what proves ROI positive.

What We're Looking For.

3-6 years in performance marketing / app growth, ideally in fintech, subscription, or consumer tech.

Track record scaling Meta + Google Ads with budgets >- 50L / month.

Hands-on with attribution tools (Branch / AppsFlyer / Adjust) and event tracking in GA4.

Strong analytical skills : funnel analysis, CAC / LTV modeling, SQL basics.

Self-starter with bias for action - you don't wait for direction, you create momentum.

Comfortable with AI tools (ChatGPT, Pencil, AdCreative, Zapier, etc. ) to scale campaigns and workflows.

Creative thinker who can brief influencers, ideate hooks, and optimize for thumb-stop and hold-rate.

Why Join Us.

Be part of a high-growth fintech startup where your work drives real impact.

Work with a lean, ambitious growth team with the freedom to experiment and scale.

Shape how millions of users experience credit insights, debt resolution, and financial wellness.

(ref : iimjobs.com)

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Growth Strategist • Gurugram, India