Business Analyst

Role Overview for Business Analyst :

We are seeking a highly motivated and self-driven Business Analyst with 2-4 years of experience in a B2C / D2C product startup. In this pivotal role, you will analyse data, generate insights, and help shape our business strategies. You will collaborate with cross-functional teams to ensure our products meet and exceed user expectations, driving growth and success.

Key Responsibilities :

Data-Driven Insights : Analyse complex datasets to inform business strategies, optimise product performance, and support decision-making.

Product Performance Analysis : Monitor and analyze product metrics like activation, retention, conversion, churn, engagement, funnel analysis.

Experimentation & A / B Testing : Plan, execute, and analyze A / B tests to evaluate the impact of changes or new features. Use data from A / B tests to make data-driven decisions and optimize the product.

User Behaviour Analysis : Deeply understand customer behaviour and translate insights into actionable recommendations that enhance product and marketing efforts.

Cross-Functional Collaboration : Partner with product managers, marketing, and engineering teams to ensure alignment on goals and seamless execution of business strategies.

Strategic Planning : Identify business opportunities, forecast challenges, and provide data-backed recommendations to senior management.

KPI Management : Define, monitor, and optimise key performance metrics across customer acquisition, retention, and overall product performance.

Market Research : Conduct thorough market research to stay ahead of industry trends, understand competitor strategies, and anticipate customer needs.

Process Improvement : Identify opportunities to streamline operations, enhancing efficiency and customer satisfaction.

What You Bring :

Experience : 2-4 years as a Business Analyst in a B2C / D2C product startup or a similarly dynamic environment.

Analytical Excellence : Strong analytical skills with a proven ability to work with large datasets and generate meaningful insights.

User-Centric Mindset : A deep understanding of user behaviour, customer journeys, and the importance of customer-focused design.

Technical Proficiency : Skilled in data analysis tools such as SQL, Excel, and Tableau, with experience in Agile methodologies.

Strong Communication : Ability to distil complex information into clear, actionable insights for diverse stakeholders.

Proactive Attitude : Self-starter who takes initiative, thrives in fast-paced environments, and can work independently.

Adaptability : Comfortable navigating and excelling in a rapidly evolving, high-growth environment.