Brand Strategy Lead

About Function : Maharashtra Times is the Marathi language publication of Bennett, Coleman & Co. Ltd. It is the largest read Marathi daily in Mumbai, besides being No.1 among affluent readers in Maharashtra basis NCCS contribution to its overall readership. The bedrock of Maharashtra Times is its unbiased journalism – summed up in the brand tagline “Ek meva Nish paksha Vrittapatra” or “The Only Unbiased Newspaper”.

Title : Senior Manager (Brand)

Years of Experience : 6 – 8 years

Job Type : Full-time

Location : Pune

Education : MBA in Marketing (Mandatory)

Language : English and Marathi

Key Skills : P&L Management, Product Marketing, Handle creatives, Increase Readership, & excellent at Marathi Language.

Roles & Responsibilities :

Brand & Communications Strategy :

• Identify, measure, and drive key brand KPIs with a timely update to all stakeholders.
• Build and implement the communications strategy to meet business objectives like increase in traffic, leads, product awareness.
• Develop strategies and managing marketing campaigns across print, broadcast, digital and owned platforms to build the credibility of our brand.
• To grow the awareness of the brand through various channels like content, business communication and more.
• Monitor market trends, research consumer markets, monitor key brand metrics and competitors’ activities.
• Own all brand marketing activities, customer insights, content strategy and in-house design.

Communications production :

Content Marketing :

Trade Marketing :

New capabilities and created business :