Brand & Content Lead (D2C - 30 LPA)

Important Notes for Applicants

📌 The ideal candidate comes with 5–7 years of experience in brand content, social media, or digital storytelling, with proven expertise in video-first campaigns.

📌 The company name will be shared during the application process.

📌 Please apply here too (it will enable us to keep you posted of similar roles in the future too) : Application Form (

📌 Applicants must be currently residing in Bengaluru or willing to relocate there for this role.

About the Company

HR Interface has been exclusively retained to hire for our client, a fast-growing Age-Tech and senior living Phygital platform headquartered in Bengaluru.

The Company is building India’s first phygital platform for joy, purpose, and preparedness for the 50+ demographic —empowering individuals aged 50–70 to lead purposeful, connected, and fulfilling lives. Backed by $20M seed funding from marquee investors, the Company is carving a new category at the intersection of curated elder travel, lifelong learning, community building, and technology-enabled convenience. This is India’s first large-scale platform for active ageing. An untapped $1 Trillion Silver Economy (Stats by NITI Aayog & ASLI)

Key Highlights for Talent considering this opportunity :

• Category Creation at Scale : Lead the narrative for India’s first active-ageing brand, shaping how a new demographic is engaged and represented through content, campaigns, and storytelling.
• From 0→1 to Scale : Build a brand ecosystem from scratch — defining voice, identity, and community playbooks that can be scaled into monetizable, repeatable formats across digital and experiential touchpoints.
• Sunrise Sector with Global Relevance : Enter the $1 Trillion Silver Economy (Stats by NITI Aayog & ASLI) with first-mover advantage, crafting brand stories for an underserved but fast-growing consumer base — 1 in 5 Indians will be 60+ by 2050.
• Purpose-led Brand Vision : Move the narrative beyond “care” into “vitality” — creating an aspirational, relatable, and purpose-driven brand that empowers India’s 50+ audience to live with joy, relevance, and connection.

This is a rare opportunity to join a category-defining venture at the intersection of Age-Tech, lifestyle, and consumer internet innovation.

Role Summary :

Position Overview

We are seeking a creative, video-first storyteller and brand builder to lead content and communication for our growing brand. The role will involve designing and executing a multi-platform content strategy to build the company’s brand voice across digital, social, and PR channels. You will lead storytelling on , Facebook, Instagram, YouTube, and blogs, with a strong focus on video content, PR strategy, and thought leadership. You will collaborate with design, marketing, and external agencies to ensure brand consistency and audience resonance.

Key Responsibilities

Content Strategy & Execution

Video-First Storytelling

Social Media Management :

Design Oversight :

PR & Thought Leadership :

Blog & SEO Content :

Analytics & Optimization :

Cross-Functional Collaboration :

Qualifications

Core Values Alignment

Why Join?

📩 How to Apply

Apply via here OR if the job is closed on , register your details here :

👉 Application Form (Highly Recommended)

HR Interface Recruitment Consulting is a trusted recruitment partner helping clients hire senior, high-impact talent across India and the region.

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👥 Do connect with our hiring consultant : Manasvi Sharma – Recruiter | Marketing | Advertising | Public Relations Hiring at HR Interface Recruitment Consulting (Add on ) — to stay updated on similar opportunities.

If your profile is shortlisted, we look forward to exploring what makes you the perfect fit for this confidential senior leadership role.