Brand Marketing Director | FINJO N1137

Were looking for a Brand Marketing Director to lead the strategy, positioning, and marketing

communications for this is a senior strategic role responsible for building the

brand, driving awareness, and strengthening its reputation in India and globally

markets.

Youll work closely with leadership and cross-functional teams to define the brand story,

manage campaigns, as a top-tier digital marketing partner.

Key Responsibilities

1. Brand Strategy & Positioning

Develop and own the overall brand strategy defining voice, tone, visual identity, and

market positioning.

Strengthen brand equity across owned, earned, and paid channels.

Conduct competitive benchmarking and audience research to refine positioning.

2. Marketing Communications

Oversee content, PR, events, and digital marketing efforts aimed at brand awareness.

Develop and execute integrated campaigns (digital, social, events, media, etc.) to

promote thought leadership and service capabilities.

Collaborate with internal teams to ensure all external communication reflects the

brands voice and values.

3. Thought Leadership & PR

Build visibility through media partnerships, award submissions, industry

reports, and executive profiling.

Manage PR agencies and relationships with journalists and publications.

Drive content-led campaigns highlighting success stories, innovations, and client impact.

4. Performance & Measurement

Define KPIs for brand marketing efforts awareness, engagement, share of voice, and

lead contribution.

Use analytics and reporting to measure and optimise campaign performance.

5. Leadership & Collaboration

Lead and mentor a marketing team, including content, design, PR, and social media

professionals.

Work cross-functionally with sales, delivery, and HR to ensure brand consistency across

touchpoints (e.g., employer branding, client communications, recruitment marketing).

Brand Marketing Operations

Ensuring smooth functioning of brand content operations

Ensuring Video Production & Marketing operations

Qualifications & Experience

1015 years of experience in brand marketing, corporate communications, or integrated

marketing roles.

Experience in digital marketing, advertising, or technology sectors preferred.

Proven track record of managing multi-channel marketing campaigns and building brand

equity.

Strong storytelling, creative, and analytical skills.

Excellent leadership and communication abilities.

Must-Have Skills

Brand strategy development and execution

Integrated marketing campaign management

Public relations and media handling

Data-driven marketing decision-making

Team leadership and stakeholder management