Content Specialist

We are looking for a savvy content specialist to guide and develop the content creation process for our hospital brand. As a content specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics.

To ensure success as a content specialist, you should show a keen eye for detail and be highly creative. A skilled content specialist should be an expert storyteller and possess excellent knowledge of consumer and content trends.

Roles & Responsibilities :

• Meeting with the marketing team and other internal stakeholders to ideate and define content goals.
• Researching content and consumer trends to ensure that content is relevant and appealing.
• Developing content strategies to effectively reach the desired target audience and marketing goals.
• Creating content for a variety of platforms including blogs, websites, social media and print media.
• Proofreading and editing content before publishing.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Coordinating with all internal stakeholders to ensure the timely delivery of assignments.
• Tracking consumer and content analytics and generating reports and presentations.
• Keeping up to date with content trends, consumer preferences, and advancements in technology.

Qualifications & Skills :