Marketing and Guest Experience Lead

About Us

Old Kent Estates & Spa, Coorg is an award-winning, boutique retreat nestled amidst a 200-acre working coffee plantation in Coorg, with a legacy dating back to 1800s.

We offer discerning guests a timeless experience rooted in nature, wellness, and curated elegance.

Position Overview

We are seeking a dynamic and results-driven Marketing Executive to lead and execute both online and offline marketing strategies to elevate the brand presence of Old Kent. The individual will play a pivotal role in brand building, revenue generation, and team development, working closely with the CEO and other stakeholders.

Key Responsibilities

• Strategic Planning & Brand Development;
• Develop and implement comprehensive marketing strategies to promote Old Kent Estates & Spa;
• Build brand positioning and storytelling in alignment with the resort’s heritage, values, and guest experience;
• Identify market trends and competitor activity to maintain a competitive edge;

Digital Marketing

Oversee and optimize all digital marketing campaigns including SEO / SEM, Google Ads, email marketing, social media, and content strategy.

Work closely with web developers and designers to ensure the website remains compelling, current, and optimized for conversions.

Manage performance analytics across digital platforms and generate periodic reports.

Offline Marketing

Conceptualize and execute on-ground marketing activities, events, collaborations, and promotions with luxury lifestyle, F&B, and travel partners.

Plan and manage print media, brochures, travel fairs & trade shows.

Take lead in PR initiatives.

Foster relationships with travel agents, wedding planners, retreat / workshop planners and corporate clients etc.

Team Building & Leadership

Recruit, mentor, and lead a small but effective marketing team comprising digital, creative, and communications personnel.

Define KRAs, manage performance, and foster a collaborative and high-performance culture.

Budgeting & Reporting

Create and manage the annual marketing budget.

Report marketing ROI and campaign effectiveness directly to the CEO.

Key Requirements

Minimum 5 years of marketing experience in the Hospitality and / or F&B industry.

Strong knowledge of digital marketing tools, analytics platforms, and offline promotional tactics.

Proven leadership capabilities and team-building skills.

Excellent communication, project management, and organizational skills.

Passion for luxury travel, hospitality, and curated guest experiences.

Preferred Qualifications

MBA in Marketing or related field (preferred)

Familiarity with marketing automation platforms and CRM tools.

Previous experience working with boutique or heritage resorts is a plus.