Category Marketing Lead

A leading company into Building materials is looking for a highly skilled and experienced AGM Marketing.

This person will be responsible to drive the entire category and 360 degree marketing activities.

A brief job description :

• Category management
• 360 degree marketing
• ATL, BTL activities
• Leads management
• On-ground visibility
• Activation
• Influencer engagement - architects, interior designers, carpenters, etc
• New product launch
• Media & communication
• Website management
• Warranty portal automation & improvement
• Sales tool development & adoption
• Budget management & tracking

The ideal candidate would be MBA in marketing , having 15+ yrs of experience in the building materials / paints industry , having managed categories / brands alongwith 360 degree marketing .