B2B Marketing Automation Lead

About the Role

We are looking for a highly skilled and data-driven Email Marketing Team Lead who can take on challenging goals, lead by example, and consistently improve delivery, open, and click rates. The ideal candidate has hands-on experience with B2B email marketing, thrives on optimization, and knows how to leverage AI tools to elevate campaign performance.

Responsibilities

• Plan, create, and execute impactful B2B email marketing campaigns to drive engagement and conversions.
• Develop email marketing strategies focused on measurable growth in deliverability, open, and click rates.
• Perform A / B testing, automation workflows, and list segmentation to deliver personalized experiences.
• Analyze performance metrics (deliverability, open rates, CTR, conversions) and take proactive optimization actions.
• Collaborate with design, content, and operations teams to create compelling, high-performing templates.
• Implement best practices for sender reputation, inbox placement, and campaign compliance (GDPR, CAN-SPAM).
• Mentor and guide team members, fostering a culture of creativity, accountability, and innovation.
• Use AI tools and automation platforms to improve personalization, performance prediction, and efficiency.
• Understand and map the customer journey to deliver timely, relevant, and conversion-oriented communications.

Qualifications