Paid Media Strategy Lead

Senior Paid Media Specialist

Permanent Role

About Akriveia Technologies!

We are a performance-driven digital marketing agency specializing in creating impactful campaigns that deliver measurable results. Our approach combines data-driven strategies with creative excellence to achieve outcomes that truly matter.

Position Overview :

We are seeking a Senior Paid Media Specialist to develop and execute effective digital advertising campaigns with quality lead generation as objective for our clients who are majorly into real estate vertical. In this role, you will be responsible for managing paid media initiatives across multiple platforms, optimizing campaign performance, analyzing results, and providing strategic recommendations. The ideal candidate should have a strong background in digital advertising, excellent analytical skills, and the ability to drive measurable results through data-driven decision making.

Key Responsibilities :

Strategy Development & Implementation : Develop and implement advanced paid media strategies across various digital platforms like Google search, demand-get, YouTube, Meta, LinkedIn, Outbrain and Taboola. Create innovative approaches to meet and exceed client objectives through data-driven campaign planning.

Team Leadership & Mentorship : Oversee the daily tasks of Associate Paid Media Specialists and ensure the quality of their work. Provide guidance, feedback, and training to develop junior team members' skills.

Campaign Optimization & Analysis : Review and optimize campaigns based on in-depth analysis and strategic objectives. Implement sophisticated optimization techniques to maximize performance and ROI.

Client Communication & Reporting : Communicate campaign strategies, performance updates, and optimizations effectively to clients and internal stakeholders. Translate complex technical information into clear, actionable insights.

Analytics & Performance Tracking : Create and maintain comprehensive campaign dashboards that showcase performance metrics and trends. Extract meaningful insights from campaign data to drive strategic decisions.

Process Improvement & Innovation : Identify opportunities to enhance workflow efficiency and campaign effectiveness. Stay current with industry trends and new platform features to implement innovative solutions.

Qualifications :

Minimum 3+ years of hands-on optimizing paid media campaigns across multiple platforms

Proven track record of campaign optimization resulting in improved performance metrics

Strong analytical abilities with experience in data interpretation and strategic decision-making

Exceptional communication skills and ability to present complex information clearly

Detail-oriented with strong organizational skills and ability to manage multiple projects simultaneously

Self-motivated with a growth mindset and commitment to continuous learning

Experience with analytics tools, bid management platforms, and marketing automation systems is a plus