Performance Marketing Lead
ClientCurveMumbai, IN21 hours ago
Job descriptionOptimize user acquisition campaigns for : CPI (Cost per Install) CPA / CPB (Cost per Booking) Install → Registration → Booking conversion Work closely with product team to improve landing pages, onboarding screens, and funnel drop-offs. Run city-wise campaigns for : Calgary Albeta British Colombia Vancouver Toronto US metros Execute “hyperlocal ads” based on ZIP codes, community clusters, suburbs, and neighbourhood demand. Cleaning Plumbing Handyman HVAC Moving Services Electricians Appliance Repair Beauty-at-home Own performance dashboards using : GA4 AppsFlyer / Branch / Adjust Meta & Google reporting Monitor daily metrics (CPA, CPC, CTR, ROAS, LTV, ACoS). Deliver weekly reports with insights, improvements, and experiments. Work with creative teams to develop : Conversion-based ad videos Testimonial ads UGC-style ads Short-format TikTok-style videos Run A / B tests for creatives, copies, CTAs, thumbnails. Cleaners Electricians Handyman professionals Movers HVAC technicians Conduct experiments across : Lookalike audiences City-wise funnels Category-based messaging Retargeting strategies Implement winning experiments to scale quickly. Strong experience managing US & Canada ad accounts Hands-on with Google Ads, Meta Ads, YouTube, TikTok Strong understanding of CAC, LTV, ROAS & marketplace economics Experience with on-demand / gig services is a big advantage Strong analytical mindset with ability to read data & make decisions Experience with attribution tools like AppsFlyer / Branch / Adjust Understanding of hyperlocal targeting & ZIP-based ads Knowledge of SEO / ASO (added advantage) Experience in mobile user acquisition for B2C apps Home-service apps Marketplace apps Gig economy platforms B2C mobile apps Food delivery, grocery delivery, or logistics apps Agencies managing US / Canada clients High ownership role Build the next big home-service brand in North America Work directly with founders Learn from fast-scaling startup environment Competitive salary + performance bonus
Please Apply only if you qualify : Immediate Joiners only !!!!!
Performance Marketing Lead (US & Canada Markets)
Location : Hyderabad (Work From Office)
Salary : ₹5,00,000 – ₹8,00,000 per annum + performance bonus
Experience Required : 3–10+ years
Industry : Home Services, Marketplace Apps, On-Demand Services, Gig Economy Platforms
About the Role
We are building a fast-scaling home-service booking platform similar to Urban Company, TaskRabbit, and Handy—connecting customers with trusted service professionals.
We are looking for a Performance Marketing Lead who can own paid growth across Google, Meta, YouTube, TikTok, and App Campaigns , specifically for US & Canada markets .
This is a high-impact role where you will directly drive installs, bookings, revenue, and provider acquisition .
Key Responsibilities
1. Paid Advertising & Budget Ownership
- Plan, execute, and optimize paid campaigns across :
- Google Ads (Search, Local Services Ads, Display, UAC)
- Facebook / Instagram Ads
- YouTube Ads
- TikTok Ads (for US & Canada audiences)
- Microsoft Ads
- Manage monthly budgets efficiently (ROI & CAC-driven).
- Reduce CAC while increasing booking volume and revenue.
2. App Installs & Booking Funnel Optimization
3. Geographic Targeting & Hyperlocal Campaigns
4. Service Category Marketing
Drive campaigns for categories such as :
Each category requires separate targeting, creatives, and funnels.
5. Data, Analytics & Reporting
6. Conversion-Focused Creative Strategy
7. Provider Acquisition Campaigns (Gig Workers)
Like Urban Company, TaskRabbit, Handy — run campaigns to onboard :
Assist in lead generation for service providers in US & Canada.
8. Experimentation & Growth
Key Skills Required
What You’ll Own (KPIs)
🎯 CAC (Customer Acquisition Cost)
🎯 CPI (Cost per Install)
🎯 Cost per Booking (CPB)
🎯 ROAS (Return on Ad Spend)
🎯 Install → Booking conversion rate
🎯 Provider acquisition cost
🎯 City-wise booking growth (Calgary, Vancouver, Toronto, US cities)
🎯 Repeat user growth via remarketing
🎯 Reduction in wasted spend
Who Should Apply
This role is perfect for someone who has worked in :
If you love growth, data, performance ads, and marketplace scaling , this role is for you.
Why Join Us
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Performance Marketing Lead • Mumbai, IN
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