Performance Marketing Manager

Company Description

Vitalpro Consumer is an innovative leader in India's hospitality sector, revolutionizing the food and beverage industry with creativity and purpose. The company is the creator of renowned brands such as Saffron & Mishri, which celebrates traditional Indian sweets reimagined for modern tastes, and 224 Craftery, a masterful blend of global chocolate-making traditions with Indian flavors. At Vitalpro, we are committed to crafting unforgettable experiences through high-quality, personalized products that embrace India's rich culinary heritage while driving innovation. Guided by data-driven strategies and precision marketing, Vitalpro aims to reshape India’s food culture in ways that honor both tradition and modernity. Each employee’s journey here is designed to be transformative, blending professional growth with meaningful impact.

Role Description

This is a full-time on-site position based in Mumbai for a Performance Marketing Manager. The role entails planning, executing, and optimizing digital marketing campaigns across various platforms to achieve business objectives. Key responsibilities include managing performance-driven advertising efforts, analyzing campaign results, and refining strategies for maximum ROI. Close collaboration with the creative and content teams to develop compelling ad creatives and messaging is an essential part of the role. The individual will also be responsible for budget management, keeping up-to-date with industry trends and technologies, and leveraging data analytics for precise audience targeting and engagement.

Qualifications

Proven expertise in Performance Marketing, including experience with ad platforms such as Google Ads, Facebook Ads Manager, and social media advertising tools

Strong skills in Data Analysis, A / B Testing, Campaign Analytics, ROI tracking, and reporting

Knowledge of Digital Marketing and SEO principles with proficiency in tools such as Google Analytics and keyword research platforms

Experience in Marketing Strategy development, Campaign Budgeting, and execution of marketing plans

Excellent Project Management, Communication, and Team Collaboration skills

Background in E-commerce or Food & Beverage industry is an advantage

Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred