Location – Ahmedabad (Will be Accountable for the Gujarat)
Total Experience - 12 to 18 Years
Qualification - MBA (Full Time) (Compulsory)
Reporting to the Zonal Sales Manager
Direct Reporting - Yes (2 Area Sales Manager / 2 Area Service Manager / TSO=10)
Key Responsibilities : -
Sales & Distribution :
Creating a branch sales plan in alignment with the regional plan
Ensuring that the products are available across the defined territory to reach the customer
Increasing volume tie-up and getting business from existing partners in the market / region
Analyzing the current market coverage and dealer coverage, and developing the distribution strategy to expand the channel reach for the products
Ensuring effective deployment of staff at retail doors within cost parameters
Assisting the sales team with maintaining relationships and negotiating, and closing deals
Analyzing the market data and developing distribution strategies accordingly
Managing relationships with the distributors and the channel partners
Developing and nurturing an extensive network of distributors and dealers in the Trade
Driving the collection and reporting of required current and historical branch sales data to support category and channel analytics
Driving sales target-setting for on-ground sales and conducting periodic reviews
Executing sales volume and value targets for branch
Managing company-owned retail outlets and evaluating store and individual performance
Managing the execution of marketing initiatives (BTL) and overseeing all key account management activities for the branch
Visiting markets to understand and resolve store operational queries
Preparing periodic sales pipeline reports showing sales volume and potential sales for various sales channels
Other Channel Partners :
Identifying and developing good franchises in target markets and monitoring their performance.
Refining the service network coverage and quality of service franchises, leading to better service delivery and growth in sales.
Ensuring that channel partners (Large Format outlets & Online channel partners) get a good fill rate
Ensuring effective implementation of marketing and visual merchandising activities as per corporate guidelines in LF outlets
Providing competitor analysis insights regularly to help the Head Office (Sales & Marketing) to make an accurate demand forecast.
Service Setup :
Building and stabilizing the service network, leading to better service delivery and growth in sales
Identifying the major complaint areas and ensuring an after-sales service setup is created
Identifying a good service franchisee for the commencement of the service setup
Monitoring and ensuring the speedy implementation of new policies about Service and DSRC
Inventory Management :
Overseeing all sales logistics for the branch for finished and defective goods
Inventory planning to ensure the availability of the right stocks within the parameters specified
Forecasting in SKU to ensure no loss of sales opportunity and no non-moving inventory in the warehouse.
Commercial :
Ensuring all pending claims of distributors are settled on time
Ensuring receivables are under control and acceptable norms
Managing Branch Budget
Monitoring daily billing to distributors and the sales progress
Team Management :
Ensure the team is aligned with the assigned goals. Keeping them updated on their targets and providing support on achieving their targets
Training the team on managing customers and distributors
Motivating the team through different engagement activities and group activities
Leading and reviewing the branch sales force productivity to meet value, volume targets
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