Assistant Manager - Paid Media

Key Responsibilities :

• Campaign Strategy : Develop and implement paid social media advertising strategies that
• Ad Campaign Management : Set up and manage advertising campaigns on various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and more.
• Budget Management : Monitor and manage ad budgets to ensure efficient allocation of resources and achieve optimal ROI.
• Audience Targeting : Utilize audience targeting options to reach the most relevant and high-converting audience segments.
• A / B Testing : Conduct A / B tests to optimize ad performance and identify the most effective strategies.
• Data Analysis : Analyze campaign performance metrics, such as click-through rates, conversion rates, and cost per acquisition, to make data-driven decisions and adjustments.
• Reporting : Prepare regular reports and communicate campaign performance and insights to the marketing team or clients.
• Stay Updated : Keep up-to-date with the latest trends, best practices, and changes in social media advertising platforms and algorithms.
• Compliance : Ensure all paid social campaigns adhere to platform policies and legal regulations.

Qualifications :