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Manager - Paid Media (Social)
ConfidentialGurgaon / Gurugram3 days ago
Job descriptionLead Paid Social Strategy : Develop, manage, and scale paid social media strategies aligned with broader marketing and business objectives. Campaign Oversight : Direct the end-to-end execution of paid campaigns across platforms such as Meta (Facebook / Instagram), LinkedIn, Twitter, Pinterest, and emerging channels. Team & Stakeholder Collaboration : Work closely with internal teams (content, creative, product, and sales) to ensure paid social initiatives are aligned with overall brand strategy and customer journey. Data-Driven Decision Making : Analyze performance data to derive insights, optimize campaigns, and ensure strong ROI. Present clear reports and strategic recommendations to senior leadership. Creative Direction : Guide the development of compelling, on-brand ad creatives – both visual and copy – that engage and convert targeted audience segments. Market Intelligence : Stay informed of industry trends, platform updates, and competitor activity to proactively adjust strategy and maintain a competitive edge. Budget Management : Oversee campaign budgets, ensuring effective allocation and optimization of spend across platforms. Leadership & Innovation : Act as a thought leader in paid social media, identifying opportunities for innovation and continuous improvement.
REQUIREMENTS :
- 5+ years of experience in paid social media, with at least 2 years in a leadership or managerial role.
- Strong expertise in campaign strategy, execution, and optimization across all major platforms.
- Advanced knowledge of audience segmentation, targeting, and media planning.
- Experience working with tools such as Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and analytics platforms.
- Proven ability to lead cross-functional initiatives and manage stakeholders effectively.
- Strong analytical, reporting, and presentation skills.
- A proactive, results-oriented mindset with high attention to detail and creative acumen.
Skills Required
Market Intelligence, Brand Strategy, Budget Management, Media Planning, Analytics
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Social Media Manager • Gurgaon / Gurugram
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