Assistant Manager - Digital - Brand- Marketing and Communications

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Role Name And Description

Assistant Manager – Digital - Brand, Marketing and Communications (BMC)

As the Assistant Manager - Social Listening and Channel Management Specialist, you will contribute to growing EY GDS's global employer brand on digital media through impactful strategies combined with data and insights, robust media plans, build a strong advocate network, and guide in the development of creating compelling content.

This role will be pivotal in managing social media channels, driving performance insights, and supporting strategic decision-making through robust analytics and reporting. The ideal candidate will be passionate about digital storytelling, fluent in social media tools, and skilled at translating data into actionable insights. This role also involves working on projects along with global teams and their paid media agency partners to measure social media and campaign impact and translate them into timely reports as required.

Your Key Responsibilities

You will be primarily responsible for measuring the performance of EY GDS content in the online space. This role combines strategic oversight and hands-on execution across analytics, reporting, and channel operations. The individual is responsible for building and maintaining dashboards on social listening tools, tracking key performance indicators and generating segmented reports that determine social media and campaign performance

As an Analytics and Reporting Specialist, you will –

• Build and maintain dashboards using Hootsuite, and other analytics platforms to track KPIs such as engagement, reach, EEMV (Earned Equivalent Media Value), and content performance.
• Apply filters and tags (subject, country, format, purpose) to generate segmented reports for internal stakeholders.
• Collaborate with paid media agency partners to ensure timely and accurate reporting of campaign metrics across platforms like Instagram, LinkedIn, and Facebook.
• Partner with campaign leads, content creators, and regional teams to align reporting with campaign goals, as and when necessary
• Provide training and support on analytics tools and reporting templates, as and when necessary
• Run a robust crisis management process and generate reports for the same, as and when necessary.

As a Technology and Channel Management Specialist, you will –

To qualify for the role, you must have -

Ideally, you will also be –

What We Look For

What We Offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across nine locations – Argentina, India, the Philippines, Sri Lanka, Poland, Spain, Hungary and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We'll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

Skills Required

Google Analytics, Sem, Adobe Analytics, hootsuite, Seo