Marketing Manager - Digital

THE ROLE :

Someone who has a knack for translating consumer insights and market trends into impactful strategies, compelling communication, and successful product launches, this role is the perfect opportunity to make a measurable impact. Someone who wants to be part of our growth journey

WHO ARE WE LOOKING FOR?

A well-rounded professional with 6 -7 years of core FMCG, D2C marketing experience. A creative thinker with analytical rigour, manage both digital and traditional channels, and have strong communication and organizational skills. Someone eager to grow with us and be an integral part of our growth journey.

Job Location : Koramangala, Bangalore

RESPONSIBILITIES :

Marketing Strategy & Planning

Execute annual strategic plans to increase market share, achieve targeted growth, and maintain the long-term health of the brand

Identify opportunities for enhanced products and / or extensions to new customer segments

Work with internal and external research teams to identify consumer trends, gather insights, and develop relevant concepts

Support sales

Monitor competition (acquisitions, pricing changes and new products and features)

Campaigns & Communication

Plan, execute, and track performance of marketing campaigns across different channels

Plan and execute ATL & BTL marketing strategies and communication plans for the brand

Oversee and approve marketing materials, from website banners to hard copy brochures and other materials

Develop in-store communication strategy (POS, promotions, loyalty programs)

Work closely with marketing, design, sales, creative, and media teams to ensure brand consistency and effective implementation across all touchpoints

Product Launches

Execute product launches by taking ownership of through communication, pricing, consumer engagement, and brand-building opportunities

Digital Marketing

Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

Design branding, positioning and pricing strategies

Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

Identify opportunities to reach new market segments and expand market share

New Product Development

Support new product development

Assist in packaging inputs and pricing strategies

SKILLS AND REQUIREMENTS :

6 - 7 years of core FMCG experience in marketing, 1–2 years of prior sales experience is a bonus

Digital marketing experience

Master’s degree in Marketing, Business Administration, or related field

Strong grasp of online and offline channels

Creative thinker with strong analytical and problem-solving skills

Excellent communication, time management, and organizational skills