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Growth Marketer

Growth Marketer

ConfidentialDelhi, India
8 days ago
Job description

Company :  Modo Caldo |  Location :  New Delhi / Hybrid |  Salary :  ₹25–35K / month

About Modo Caldo :

Modo Caldo is a luxury fashion brand that merges storytelling, design, and craftsmanship. Our collections are not just clothes — they are experiences, emotions, and aspirations made tangible. We create fashion that connects, inspires, and empowers our clients.

We're now looking for a Sales & Growth Executive  to lead the digital sales engine of the brand. If you're hands-on, data-driven, and passionate about driving results in e-commerce, this role is for you.

Role Overview :

You will be responsible for driving  direct sales and growth  through our website, digital channels, and marketplaces. You will manage advertising campaigns, optimize website performance, implement sales funnels, and convert traffic into paying clients. You'll work closely with the founder and internal team to ensure Modo Caldo's growth strategy is executed efficiently.

This is a  high-impact, execution-heavy role  — you'll own the process end-to-end.

Key Responsibilities :

Website and e-Commerce

  • Optimize website user journey from landing → checkout
  • Analyze traffic, conversion rates, and cart abandonment
  • Coordinate with production and design teams to keep listings, pricing, and stock accurate

Digital Marketing & Ads

  • Plan, run, and optimize  Meta (Facebook & Instagram) and Google Ads  campaigns
  • Focus on  conversion-driven and retargeting campaigns
  • Track performance, ROI, and provide weekly actionable reports
  • Suggest creatives, campaign adjustments, and strategies based on analytics
  • Sales Funnels & Customer Management

  • Set up and manage sales funnels via WhatsApp, email, and website
  • Follow up on leads promptly and ensure smooth conversion
  • Segment audience for personalized campaigns
  • Marketplaces & Stockists

  • Coordinate with stockists for promotions and marketing support
  • Monitor marketplace dashboards and suggest ways to push sales
  • Performance Tracking & Reporting

  • Weekly reporting of website traffic, ad performance, sales metrics
  • Track lead-to-sale conversions and provide insights for improvements
  • Customer Engagement

  • Respond to queries from website and social media promptly
  • Ensure high-quality customer experience throughout
  • KPIs

  • Monthly website sales & revenue growth
  • Conversion rate improvement
  • ROI on ad spend (targeted minimum 3x return after 2 months)
  • Lead-to-sale conversion efficiency
  • Marketplace sales contribution
  • What We're Looking For

  • 1–3 years experience in  digital sales, performance marketing, or e-commerce
  • Strong knowledge of Meta Ads, Google Ads, SEO, SEM
  • Comfortable analyzing data and metrics  to make decisions
  • Hands-on, ownership-driven, result-oriented
  • Interest in  fashion / luxury goods  is a plus
  • Excellent communication and multitasking skills
  • Why Join Modo Caldo

  • Work directly with the founder and creative team
  • Opportunity to  shape the brand's digital growth strategy  from the ground up
  • Be part of a small, agile team making high-impact decisions
  • Learn and implement modern e-commerce and performance marketing strategies in a luxury fashion brand
  • Skills Required

    Google Ads, Sem, Seo

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    Growth Marketer • Delhi, India

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