Growth Marketing Manager

Client is launching India's next Fashion destination (Founders bring 75+ years of collective experience in eCommerce). This is in stealth mode - Launching in 30 Days

Key Responsibilities :

• Revenue & Growth Ownership : Own monthly GMV, AOV, and CVR metrics. Plan and execute strategies to improve topline and profitability.
• Website Optimization : Lead UI / UX improvements, navigation flows, landing page enhancements, and site speed performance in collaboration with tech and design partners.
• On-Site Merchandising : Manage product visibility, content refreshes, category performance, and upsell / cross-sell strategies.
• Growth Marketing Support : Coordinate closely with the performance marketing team to align campaigns across paid channels (Meta, Google, etc.) with on-site landing experiences.
• Retention & CRM : Drive post-purchase engagement, reviews, loyalty, and repeat orders via email / SMS automations and personalised nudges (via platforms like Klaviyo, WebEngage, etc.)
• Promotions & Campaigns : Plan and execute festive, thematic, or product-launch-driven promotions; ensure seamless user journey from ad click to checkout.
• Analytics & Reporting : Use Shopify analytics, and heatmaps to identify drop-offs, performance bottlenecks, and improvement opportunities.
• Tech & Ops Coordination : Liaise with logistics, customer service, and product ops to ensure frictionless customer experience from discovery to delivery.

You're a Great Fit If You Have :