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Associate - Social Media Strategist

Associate - Social Media Strategist

ConfidentialGurugram, Gurgaon / Gurugram, India
21 days ago
Job description

You should apply if you have :

  • 4-5 years of proven experience in managing social media strategy, content, and performance for a consumer brand or digital-first company
  • Strong understanding of digital platforms, including Instagram, YouTube, Facebook, and LinkedIn, with hands-on experience in content planning and campaign execution
  • A data-driven mindset with the ability to interpret insights, track KPIs, and optimize for engagement and conversions
  • A creative flair for storytelling and trend adaptation, especially within fitness and nutrition categories
  • Experience collaborating cross-functionally with design, performance marketing, and content teams to deliver cohesive campaigns

You should not apply if you :

  • Are not comfortable owning and driving the full social media strategy end-to-end
  • Struggle with consistency, deadlines, or maintaining creative quality under pressure
  • Don't enjoy experimenting with new formats like reels, shorts, or trending content
  • Are not actively engaged in understanding evolving social media trends and consumer behavior
  • Lack an understanding of performance metrics or brand positioning
  • Skills Required :

  • Expertise in social media strategy, planning, and analytics
  • Strong creative ideation and content briefing abilities
  • Experience in influencer marketing and collaborations
  • Familiarity with paid social campaigns and performance metrics
  • Ability to use tools like Meta Business Suite, Google Analytics, and social listening platforms
  • Deep understanding of content formats suited to different platforms
  • Awareness of trends in the health, fitness, and nutrition space
  • What will you do

  • Develop and execute the overall social media strategy aligned with brand objectives
  • Plan and manage the monthly content calendar across all social platforms
  • Lead content ideation and ensure timely production and publishing of posts, reels, and campaigns
  • Analyze performance metrics, track engagement, and prepare actionable insights for growth
  • Identify and collaborate with relevant influencers and creators for brand campaigns
  • Partner with design and content teams to ensure all assets are on-brand and visually consistent
  • Keep the brand ahead of the curve by spotting trends and adapting them creatively
  • Monitor competition and industry best practices to enhance Nutrabay's digital footprint
  • Work Experience :

  • 4-5 years of relevant experience in social media marketing, preferably within a D2C, FMCG, or lifestyle brand
  • Working days : Monday - Friday

    Location : Magnum Global Park, Gurugram, Haryana (Work from Office)

    Perks :

  • Work with a fast-growing health and nutrition brand with massive social reach
  • Opportunity to lead campaigns that shape brand voice and engagement
  • A creative environment where innovation and experimentation are encouraged
  • Cross-functional collaboration with marketing, design, and product teams
  • Why Nutrabay :

    We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing-and-tech startup that's revolutionising the health industry.

    Working with Nutrabay can be fun and a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty,y that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

    About Nutrabay :

    Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now, and our family is constantly growing.

    We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

    Funding :

    We raised $5 million in a Series A funding.

    Skills Required

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    Social Media Strategist • Gurugram, Gurgaon / Gurugram, India

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