Role Overview
We are seeking a Head of Content & Social Media to define, execute, and scale our content and social media presence. This is a leadership role that combines hands-on strategy with team-building. You will manage our writers, designers and editors while hiring and mentoring new talent, including social media and content. The ideal candidate has deep knowledge of financial investment products, enthusiastic about personal finance, experience in the wealth management / fintech space, and a proven record of building high-performing content teams from the ground up.
Key Responsibilities
- Content & Social Strategy : Develop and implement an integrated content and social media plan aligned with brand and business goals.
- Team Building & People Management : Hire and onboard social media specialists, writers, and other content roles to strengthen the function.
- Financial Expertise : Create and oversee content that reflects a strong understanding of mutual funds, wealth management, and investment products.
- Content Production : Oversee production of blogs, educational articles, newsletters, social posts, videos, infographics, white papers, annual magazine and sales collaterals / resources for MFDs & Sales Teams.
- Brand Consistency : Maintain a cohesive voice, style, and tone across all channels.
- Analytics & Optimization : Track performance of content and social initiatives, using data to refine strategy.
Requirements
Experience : Minimum 8 years in content marketing / communications, with at least 3 years in a leadership role.Industry Knowledge : Mandatory experience in financial services, wealthtech, fintech, or investment advisory sectors.Financial Acumen : Deep understanding of mutual funds, investment products, and financial markets (non-negotiable).Strategic & Execution Skills : Ability to design and execute scalable content programs.Communication Skills : Strong writing, editing, and storytelling skills, especially in simplifying complex financial topics.Tools & Platforms : Familiarity with CMS, SEO, social media management tools, and analytics platforms.Why Join Us
Build a function from the ground up and leave your strategic imprint.Lead a talented creative team and expand it with top talent.Work at the forefront of WealthTech, helping MFDs scale their business with innovativesolutions.
Skills : leadership,social media,content