Digital Analyst

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What You Should Know About This Job

Digital Analyst - Web & Experience Analytics

Job Summary

The Digital Analyst will drive insights into user behavior and site performance across

digital landscape. This role supports experience optimization through advanced

analytics, journey analysis, and actionable reporting for stakeholders across UX,

Product, and Marketing.

Key Responsibilities

Analyze user journeys, funnels, traffic patterns, and engagement metrics to inform

experience strategy.

Develop dashboards and performance reports using tools like Tableau or Power BI.

Translate complex analytics into clear business insights for cross-functional teams.

Collaborate with optimization and marketing teams to support A / B testing and

personalization analysis.

Ensure data quality through validation of tagging and analytics setup (via GTM or

Adobe Launch).

Identify user behavior trends to surface actionable UX and content insights.

Required Skillset & Experience

Minimum 7 +years of experience in digital analytics or web data analysis.

Strong knowledge of GA4, Adobe Analytics, or other enterprise analytics tools.

Experience with visualization tools such as Tableau, Power BI, or Looker.

Ability to translate data into clear, actionable insights.

Good understanding of customer journeys and digital experience KPIs.

Familiarity with tagging frameworks and GTM / Adobe Launch.

Technology Platforms & Tools

GA4

Adobe Analytics

GTM / Adobe Launch

Tableau / Power BI / Looker Studio

Hotjar

Excel / Sheets