Social Media Marketing Specialist

Location : Mumbai, India

YoBoHo New Media, Mumbai is building a nimble creative team launching the next viral animated content brand. It is essential that the candidate start up mindset, entrepreneurial and super copywriting skills especially in the kawaii” space : To further add to this - Awkward or funny everyday situations — it’s about relatable visual narrative.

We’re looking for a Social Media Audience Development Manager to launch and grow new social media pages across TikTok, Instagram Reels, YouTube Shorts, and Facebook .

A Social Media Manager for kawaii-themed pages (e.g. cute characters, plush brands, soft aesthetics) plays a highly creative and emotionally intuitive role. Unlike traditional corporate content, kawaii pages rely heavily on visual identity, mood, community, and emotional resonance — which means the social media manager must wear many hats, from curator to community builder to storyteller.

🎀 Job Overview : Social Media Manager (Kawaii Content) Goal : Grow a loyal and emotionally engaged audience around cute, comforting, or aesthetic content — while maintaining a consistent visual and emotional brand identity.🧠 Core Responsibilities1. Content Strategy & Planning

• Plan a content calendar around holidays, launches, moods (e.g., "back to school," "cozy season")
• Define content pillars (e.g., product posts, lifestyle scenes, mood quotes, character stories)
• Analyze performance metrics to improve posting strategy

2. Creative Direction

3. Content Creation (or Oversight)

✨ In kawaii, tone matters : captions are often dreamy, funny, or childlike (“Good night, little beans 💤”).

4. Community Management

5. Trend Monitoring & Adaptation

6. Platform-Specific Execution

PlatformExample Tasks Instagram Plan grid layout, post Reels, story templates, product tags TikTok Use trending kawaii sounds, POV videos, unboxings, soft storytelling Pinterest Upload product pins, aesthetic boards, link to shop YouTube Shorts Simple animations, “A day in the life of…” cute characters

📈 Analytics & Optimization

🤹‍♀️ Skills Needed

Aesthetic eye - Every post must feel soft, cute, emotionally cohesive

Copywriting - Short, sweet captions — often with emojis, character voice, or dreamy tone

Photo & video editing - Soft filters, pastel tones, plush textures — must be visually calming

Emotional intelligence - Understand how your audience feels — kawaii is comfort-driven

Trend fluency - Know when and how to use soft-core trends (e.g., sleepy Reels, pastel memes)

💼 Job Titles in This Space Might Include :

✅ Final Notes

Being a Social Media Manager for kawaii content is less corporate, more creative lifestyle curation . You're nurturing an emotionally soft, loyal space that gives people joy or comfort. It’s a mix of :

Our Content / Product

Our Content is based on some common stylistic themes across these brands / accounts, especially in the “cute / plush / character / soft aesthetic / kawaii” space :

What You’ll Do :

What You’ll Need :

What you will oversee..

About Yoboho

YoBoHo, is a digital first kids media entertainment company headquartered in Mumbai, India. YoBoHo has built a vast digital footprint with over 150 owned and operated YouTube channels and a monthly reach of more than 200 million unique viewers worldwide. Yoboho was acquired by Visional Pop in May 2025.

Visional Pop is a U.S.based entertainment company focused on developing animated IP franchises in collaboration with leading online content creators. The company’s mission is to build vibrant fan communities around original IP and monetize through consumer goods and experiences. Visional Pop has also announced the acquisition of YoBoHo, .

Visional Pop / Yoboho will continue to invest in creator partnerships, original IP development, and fan engagement across digital and physical touch points, with a focus on building long-term franchise value. The company intends to announce its first slate of investments and creator partnerships in the coming months.

Official Website - https : / / www.yoboho.com /

Linkedin Page - https : / / www.linkedin.com / company / yoboho /

Instagram - https : / / www.instagram.com / hooplakidz /

Facebook - https : / / www.facebook.com / hooplakidz

email us at jobs@yoboho.com

Requirements added by the job poster