Social Media Marketing

Role Overview

The Social Media Manager will be responsible for strategizing, executing, and managing the

social media presence across multiple brands within New Media Holding. This role requires a

mix of creativity, data-driven decision-making, and hands-on execution to drive engagement,

build communities, and strengthen brand narratives.

Key Responsibilities

Strategy & Planning

∙Develop and execute tailored social media strategies for multiple brands / projects under New Media Holding.

∙Align content plans with overall marketing, brand, and business objectives.

∙Monitor industry trends, audience insights, and competitor activities to drive innovation.

Content Creation & Management

∙Oversee the content calendar across brands, ensuring consistent tone, messaging, and brand identity.

∙Coordinate with design, video, and content teams to deliver high-quality, engaging posts (images, reels, carousels, stories, short-form videos, live sessions).

∙Adapt content per platform (, Instagram, X, YouTube, Facebook, emerging platforms).

Community & Engagement

∙Drive audience growth, engagement, and conversations across platforms.

∙Actively monitor, respond, and build relationships with followers, influencers, and

communities.

∙Manage brand reputation by handling escalations and ensuring quick turnaround on

queries.

Campaign Management

∙Plan and execute organic + paid social media campaigns for product launches, brand

partnerships, and marquee events.

∙Collaborate with cross-functional teams (PR, performance marketing, creative,

partnerships) for 360° execution.

Analytics & Reporting

∙Track KPIs : follower growth, engagement rate, reach, sentiment, conversions, ROI.

∙Share insights, dashboards, and recommendations with leadership for optimization.

∙Experiment with new formats, tools, and platforms to improve performance.

Key Skills & Competencies

∙Strong understanding of social media ecosystems, algorithms, and best practices.

∙Creative storyteller with the ability to craft brand narratives across platforms.

∙Hands-on experience with content scheduling, analytics, and social listening tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, etc.).

∙Ability to juggle multiple brands / projects simultaneously with attention to detail.

∙Strong communication, collaboration, and stakeholder management skills.

∙Analytical mindset to derive insights from data and optimize strategies.

Qualifications & Experience

∙Bachelor’s / Master’s degree in Marketing, Communications, Media, or related field.

∙2–5 years of experience managing social media for multiple brands / projects

(preferably in media, entertainment, or digital-first companies).

∙Proven track record of building and growing engaged communities online.

∙Experience working with creators, influencers, or entertainment IPs will be a plus.