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(Urgent Search) Area Sales Executive

(Urgent Search) Area Sales Executive

Universal Corporation LimitedIndia
14 hours ago
Job description

Job Title

Area Sales Executive – GT1

Location : Hubli, Karnataka

Reports to : Area Sales Manager / Regional Sales Head

Key Objectives

  • Achieve GT1 sales targets in the assigned territory
  • Expand market share through channel & trade development
  • Maintain and grow existing customer relationships

Key Responsibilities

  • Sales & Target Achievement
  • Meet or exceed monthly, quarterly, annual sales targets for GT1 (general trade)
  • Monitor sales numbers and take corrective action when targets are not being met.
  • Prepare sales forecasts, and sales plans for assigned area.
  • Channel & Distributor Management
  • Identify, onboard, and manage distributors / sub-distributors within the territory.
  • Ensure proper service levels from distributors (stock availability, timely delivery, order accuracy).
  • Maintain strong relationships with trade customers (kiranas, general stores, etc.).
  • Customer Coverage & Market Penetration
  • Develop beat plans / route plans to ensure good coverage of outlets.
  • Identify new outlets & potential trade points and open them.
  • Conduct regular visits to outlets and distributors, ensuring product visibility, merchandising, displays, and planogram compliance.
  • Trade Promotions & Visibility
  • Execute trade / dealer promotions, schemes, offers as per company policy.
  • Ensure in-store visibility through merchandising, signage, POS materials, etc.
  • Keep eye on competitor activities (product launches, offers, pricing) and report.
  • Reporting & MIS
  • Maintain daily / weekly / monthly reports for sales, visits, orders, collections, competitor data, etc.
  • Use CRM / sales tools to update leads, opportunities, customer feedback, etc.
  • Customer Service & Feedback
  • Handle customer complaints / issues in the trade channel promptly.
  • Ensure stock fulfillment and follow-up delivery & payment collection.
  • Team / Stakeholder Coordination
  • Coordinate with marketing, supply chain, finance for smooth operations.
  • Work closely with the area sales manager for strategy, feedback, market insights.
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