Area Sales Executive

Job Title

Area Sales Executive – GT1

Location : Hubli, Karnataka

Reports to : Area Sales Manager / Regional Sales Head

Key Objectives

Achieve GT1 sales targets in the assigned territory

Expand market share through channel & trade development

Maintain and grow existing customer relationships

Key Responsibilities

Sales & Target Achievement

Meet or exceed monthly, quarterly, annual sales targets for GT1 (general trade)

• Monitor sales numbers and take corrective action when targets are not being met.

Prepare sales forecasts, and sales plans for assigned area.

Channel & Distributor Management

Identify, onboard, and manage distributors / sub-distributors within the territory.

Ensure proper service levels from distributors (stock availability, timely delivery, order accuracy).

Maintain strong relationships with trade customers (kiranas, general stores, etc.).

Customer Coverage & Market Penetration

Develop beat plans / route plans to ensure good coverage of outlets.

Identify new outlets & potential trade points and open them.

Conduct regular visits to outlets and distributors, ensuring product visibility, merchandising, displays, and planogram compliance.

Trade Promotions & Visibility

Execute trade / dealer promotions, schemes, offers as per company policy.

Ensure in-store visibility through merchandising, signage, POS materials, etc.

Keep eye on competitor activities (product launches, offers, pricing) and report.

Reporting & MIS

Maintain daily / weekly / monthly reports for sales, visits, orders, collections, competitor data, etc.

Use CRM / sales tools to update leads, opportunities, customer feedback, etc.

Customer Service & Feedback

Handle customer complaints / issues in the trade channel promptly.

Ensure stock fulfillment and follow-up delivery & payment collection.

Team / Stakeholder Coordination

Coordinate with marketing, supply chain, finance for smooth operations.

Work closely with the area sales manager for strategy, feedback, market insights.