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Campaign & Influencer Marketing Executive

Campaign & Influencer Marketing Executive

ConfidentialMadurai
11 days ago
Job description

Campaign Management :

  • Plan and execute 360° marketing campaigns (digital, print, outdoor, and in-store) around festive seasons, product launches, and special occasions.
  • Coordinate with creative agencies and internal design teams for campaign creatives and collaterals.
  • Ensure campaign alignment with brand tone, seasonal themes, and regional preferences.
  • Track campaign KPIs such as reach, engagement, conversions, and store footfall uplift.
  • Manage campaign budgets and ensure timely delivery of assets and execution.

Influencer & Content Collaboration :

  • Identify and onboard relevant influencers, jewellery stylists, lifestyle bloggers, and micro-creators across Instagram, YouTube, and regional platforms.
  • Negotiate deliverables, timelines, and compensation for influencer partnerships.
  • Plan influencer-led shoots, reels, testimonials, and styling sessions featuring the brand's jewellery.
  • Curate influencer briefs to ensure brand message consistency and compliance with campaign guidelines.
  • Track influencer performance metrics (reach, engagement rate, ROI).
  • Social & Digital Integration :

  • Collaborate with the social media team to integrate campaign storytelling across platforms.
  • Support content planning for product reveals, behind-the-scenes shoots, and influencer visits.
  • Work with paid media teams to amplify influencer and campaign content.
  • In-Store & Event Integration :

  • Coordinate with retail teams for campaign rollouts and event-based activations (store inaugurations, product launches, festive previews).
  • Support influencer visits, live styling events, or jewellery try-on sessions at stores.
  • Analysis & Reporting :

  • Maintain reports on campaign outcomes, influencer ROI, engagement levels, and learnings.
  • Benchmark against industry best practices and competitor activities.
  • Skills Required

    Campaign Planning

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    Influencer Marketing • Madurai

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