Marketing Campaign Lead

Company Description

Sri Krishna Nagai Maligai is a leading Jewellery brand located in Madurai and 6+ locality gold bazaar, offering fine, contemporary gold jewellery and silverware. With a legacy of over three decades, we pride ourselves on craftsmanship and a vast collection of gold and diamond ornaments. Our mission is to provide personalized service to every customer, and we are known for our antique and vintage designs. We ensure high-quality standards with certified gold, silver, and diamond jewellery. With three branches in Madurai, we are expanding to better serve our customers.

What you’ll do :

✨ Develop and execute impactful marketing strategies to build brand visibility and customer engagement

📈 Lead promotional campaigns, seasonal offers, and festive marketing initiatives across all branches

📊 Conduct market research, competitor analysis, and customer insights to identify growth opportunities

💡 Collaborate with creative teams to develop compelling brand campaigns and visuals

🎯 Drive digital and retail marketing activities to enhance in-store and online performance

🎉 Plan and manage brand events, exhibitions, and product launches

💬 Strengthen customer engagement through loyalty programs and referral initiatives

🧩 Guide and mentor the marketing team, track KPIs, and ensure strong ROI across campaigns

What we’re looking for :

• ️ Degree or MBA in Marketing, Business Administration, or related field
• ️ Minimum 5–8 years of marketing experience (Jewelry or Retail preferred)
• ️ Proven expertise in brand management, campaign planning, and event execution
• ️ Strong leadership, communication, and team management skills
• ️ Creative thinker with analytical insight and results-driven focus
• ️ Ability to balance strategic planning with hands-on execution

📍 Location : Madurai

💼 Experience : 5–8 years