Paid Media Strategist

Key Responsibilities

• Define paid marketing strategy for Search, display & Social
• Manage daily operations of search, display & social media to drive customer acquisition
• In-depth understanding of Google / Facebook platforms – various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives, defining the target audience and key aspects associated to drive efficacy
• Provide hands-on optimization of ad campaigns across all marketing channels
• Monitoring of budgets, campaign performance, ROI, and key metrics of campaigns
• Use a data driven approach to manage campaigns and derive insights to define strategy and optimization.
• Build strategies and tactical approaches learning through user behavior and analytics
• Work closely with the other teams and stakeholders to ensure acquisition goals are met.
• Proactively identify new channels and opportunities to drive efficacy for business
• Devise A / B tests to drive continuous optimization, bringing learnings into future campaign activities.
• Create weekly and monthly reporting of KPI’s

Must Have

Industry

Employment Type

Full-time