MIVI - Strategist - Creative & Public Relations

Role Overview :

Mivi is seeking a dynamic, experienced Creative and Public Relations Strategist to drive our brand presence across social media channels and craft compelling brand stories. The ideal candidate will blend strategic campaign thinking with tactical execution, be adept at high-impact copywriting, wield sharp data analysis skills, and manage multiple projects across digital platforms and earned media channels. Expertise using AI tools for video content creation and a strong influencer network are required. This role will report to the Head of Marketing, collaborating closely with in-house design, performance, and product Strategy & Copywriting :

• Develop, write, and edit engaging social media content, website copy, product stories, and brand messaging in Mivi's distinct tone and voice.
• Ideate and execute content calendars aligned with product launches, events, and campaign initiatives.
• Optimize content for SEO and platform-specific best practices.

Creative Tool Proficiency :

Public Relations & Influencer Collaboration :

Campaign Thinking & Data Analysis :

Project Management :

What You'll Love :

(ref : iimjobs.com)