Head Of Business Strategist (Apply in 3 Minutes)

Core Responsibilities

• Develop and execute comprehensive marketing and business growth strategies aligned with SunCrypto’s short- and long-term goals.
• Lead and manage the Marketing Team, including hiring, mentoring, performance tracking, and ensuring alignment across brand, growth, and communication functions.
• Lead cross-functional teams across marketing, product, compliance, and technology to deliver integrated campaigns and data-backed business decisions.
• Design and optimize monetization models, fee structures, and referral programs to maximize revenue and user lifetime value.
• Plan and execute Go-to-Market (GTM) strategies for new features, listings, and product launches across Spot, Futures, and Web3 ecosystems.
• Oversee brand positioning, public relations, and partnerships to build market credibility and strengthen SunCrypto’s brand identity.
• Manage user acquisition and retention funnels through performance marketing, growth hacking, community engagement, and automation.
• Drive data-driven insights and reporting, establishing KPIs and dashboards to monitor marketing ROI, CAC / LTV, and campaign performance.
• Collaborate with leadership on strategic business expansion — identifying new market opportunities, partnerships, and regional growth avenues.
• Work closely with compliance and legal teams to ensure all campaigns adhere to FIU-IND, PMLA, and advertising guidelines.

Required Skills & Qualifications