About IHX
IHX is building India’s most trusted health tech infrastructure platform—powering
real-time, consent-led claims and data exchange between insurers and 30,000+
hospitals across 1,200+ cities. With $1B+ in claims processed yearly, IHX sits at the
center of the next-gen health insurance stack.
Why This Role Matters
We’re hiring a strategic and creative Senior Marketing Specialist who thinks
beyond templates, challenges the status quo, and executes with precision. This isn’t
a checklist marketing role—it’s a growth seat. You’ll own CXO-grade storytelling,
GTM planning, and event impact across the insurance and healthtech ecosystem.
What You’ll Own
- Strategic Marketing Leadership
- Define and execute GTM campaigns that speak to insurers, TPAs, and healthtech leaders. Bring fresh ideas to life—think whitepapers, executive roundtables, GTM hooks, or brand narratives.
- Premium Event Experiences
- Design and deliver exceptional brand experiences at high-stakes events (e.g., India Insurtech Summit) . Handle everything from positioning to post-event lead activation.
- Content with Gravitas. Craft sharp decks, brochures, leadership articles, and campaign assets that command attention and influence decision-makers.
- Digital Influence : Lead IHX’s voice on LinkedIn and digital platforms. Build a content engine that builds visibility, credibility, and relevance.
- Cross-Functional Activation
- Work with sales, product, and leadership to convert insights into action. Be the voice of marketing in cross-team planning.
Who You Are
3–5 years of B2B marketing experience in healthtech, SaaS, BFSI, or regulated industries.Strategic : You bring a “why it matters” lens to everything.Creative : You’re full of fresh, relevant, and resonant ideas.Assertive : You have a backbone, challenge with logic, and drive high standards.Ownership-led : You’re hands-on, reliable, and need little prompting to deliver excellence.Analytical : You make decisions backed by data, not gut feel.Polished : You bring finesse in tone, design, and CXO-facing content.Pedigree : Premium education preferred (MICA, IIMC, ISB, SIBM, or equivalent)Why Join us?
Shape the brand that powers 40%+ of India’s digital health insurance claimsOwn big rooms, big ideas, and big events—while staying close to executionBe part of a mission-led, product-first team that values independence, intellect, and impactIf you value trust, challenge, and opportunity—you’ll thrive here