Performance Marketing Specialist

Location - OMR, Chennai

Job Overview :

We are seeking a skilled and results-oriented Performance Marketing Specialist with 3 to 5 years of experience to join our digital marketing team. This role is ideal for someone who thrives in a fast-paced agency environment and has hands-on experience managing and optimizing paid campaigns for international clients.

You will be responsible for developing and executing data-driven performance marketing strategies that drive measurable results for our clients. Strong spoken English and client communication skills are essential.

Key Responsibilities :

• Plan, execute, and manage high-performance paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
• Strategize and allocate media budgets effectively to maximize ROI and achieve client KPIs.
• Continuously monitor and optimize campaign performance metrics such as CTR, CPA, ROAS, and conversions.
• Conduct regular A / B testing and creative experimentation to improve ad efficiency and audience engagement.
• Prepare clear, data-driven performance reports and confidently present campaign insights, strategies, and results to clients.
• Optimize landing pages, sales funnels, and conversion paths to drive stronger lead quality and conversion rates (CRO).
• Stay on top of platform updates, industry trends, competitor activities, and emerging tools to improve campaign effectiveness.
• Collaborate with internal creative and content teams to ensure campaigns are aligned with client goals.

Key Requirements :

What We Offer :

Culture at Zocket :

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Join Zocket for a dynamic work environment where innovation and fun go hand in hand!