Head Marketing & Visual MerchandisingReliance Vision Express Private Limited • Bengaluru, Karnataka, India
Head Marketing & Visual Merchandising
Reliance Vision Express Private Limited • Bengaluru, Karnataka, India
1 day ago
Job descriptionBuilding and implementing the strategy – brand architecture, identity definition and guidelines To develop and execute customer acquisition and retention strategy Develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy. Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Spearheading the retail marketing profile with an objective of increase in walk ins across all retail doors through local tie ups & partner deals, local influencer associations, events and digital marketing Working with business, merchandising, retail and marketing team to prepare and execute a quarterly marketing calendar per store Lead front end retail initiatives with an objective of driving walk ins – styling sessions, pop ups, previews etc Be a critical liaison between front end retail and back end business and marketing teams for store level product, customer and competition insights Marketing & relationship manager for RBL brands and design partners Working on an annual marketing calendar in collaboration with the brands to use them strategically to drive walk ins and acquire new clients Preparing a quarterly / half yearly report of analyzing tie ups on these parameters and suggesting way forward Scouting for new brand collaborations and partnerships at local and national levels for new client acquisition and business growth Spearhead key marketing initiatives, events and in close liaison with the digital & content, business, VM and retail teams. Create launch and promotion strategy for collections, products & marketing events using a suitable marketing mix of offline and online marketing tools. Drive Marketing Strategy and calendar Event Management Manage the marketing event calendar on a monthly, quarterly and annual basis, segregated by retail stores & business verticals Develop the event matrix using a mix of experiential & thought leadership events along with retail & tactical events to drive both brand positioning and customer metrics Develop communication briefs, targeted customer mix and relevant marketing elements for events in line with business & event objectives Liason with the digital & content team on all offline events to develop targeted digital marketing strategies Drive targeted customer footfalls and new customer acquisition for all marketing projects Ideate & execute shoots of various nature such as Campaign shoot as required for a campaign Managing digital media budgets, earned media, targeting and tracking ROI Identify potential alliances and develop relationships with influencers who have the potential to grow the brand’s circle of influence and network To create the VM blueprint for the brand Overall VM planning & management. Season-aligned VM implementation. Planogramming and store communication. Demonstrate strong business understanding with flair for fashion retailing. Self-starter, exceptional communicator and good at interpersonal skills Experience in setting up and optimizing Google Adwords campaigns. Experience in optimizing landing pages and user funnels Solid knowledge of website analytics tools like Google Analytics to optimize campaigns, landing pages, and user funnels You have demonstrated ability to use data to develop and measure marketing programs An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action You're a problem solver by nature; you're comfortable finding implementable solutions and moving quickly in a fast-paced process A Bachelors or post-graduate degree from a premier B School or fashion school or arts in marketing or related field Min. 10 years of experience with a minimum of 5 years of experience in Retail / consumer industry with exposure to digital marketing and knowledge of paid and organic tactics on Facebook, Twitter, Instagram, YouTube, etc.
Job Title : Head – Marketing & VM
Brand : Vision Express
Role : Head - Marketing is responsible for Strategizing & Implementation of the marketing plans for the Brand. Based on key consumer insights collaborate with creative, direct marketing agencies and the product team to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.
Key Responsibilities :
- Develop Strategy
- Retail Marketing
- Brand Collaboration
- Marketing & Events Project Management
- Digital Marketing
- Visual Merchandising
Develop Strategy
Retail Marketing
Brand Collaborations
Marketing & Events Project Management
Digital Marketing
Visual Merchandising
Desired Skills and Abilities :
Education & Experience Required :
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Head Marketing • Bengaluru, Karnataka, India
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